Facelift for KMS California

The rumours are true: KMS California has had a little work done. You could even call it an extreme makeover. And appropriately, the new look was launched at New Zealand Fashion Week, where KMS was a support sponsor.

To make any makeover so extreme stick, it needs to focus on what's inside as well as what's on the outside, so the new KMS California has a new attitude, new packaging and a new meeting place.

ATTITUDE: The new KMS education philosophy focuses on the stylist, nurturing and growing their individual skills so they can focus on their clients. It's about celebrating stylists who break the mould and welcome the challenge to design their future.

LOOK: The new soft touch packaging is modern and sleek with a bold, contrasing colour palette. Inspired by the intriguing, colourful diversity of people and their distinct expressions, the new look is a little edgy, a little sexy and very user-friendly. However, it doesn't affect the product performance and quality that KMS was founded on.

PRODUCTS: There's also a range of new products, including the Freeshape range. IT contains the latest in heat activation and transformation technology to deliver ultimate care and preparation for hair prior to heat styling.

COMMUNITY: Social media, news, product information, inspirations and so much more have been integrated into one real-time dynamically shifting home page. www.kmscalifornia.com  is a site where stylists can publish their own magazine, upload images inspired by their style and share their dreams.