Meet the team
Editor in Chief – Ellie van Baaren
A trained journalist, Ellie has been involved in the magazine industry for more than 10 years, and is driven by a passion for writing, publishing and media. She has worked her way up from sub-editor with Fairfax Magazines to group editor with New Zealand News in London and finally started her own business, evbmedia, in 2007.
Under the banner of evbmedia Ltd, Ellie is editor of Host magazine, editor and publisher for Fresh magazine and works with a variety of businesses on their communications.
Industry editor – Gene Cooksley
A true “hairdresser’s hairdresser”, Gene got straight into the industry when he left school. He opened his first salon in 1989 at the tender age of 23, and grew it into a successful business. He has continued to run successful salons for 20 years, and now he’s releasing his inner Tabitha to help other salons succeed. He is involved with the NZARH and HITO in Auckland and is passionate about developing New Zealand’s hairdressing industry.
Creative director – Jaimée Clapham
An award-winning designer, Jaimée has been in the magazine industry for more than six years. Beginning as a designer on New Zealand Woman’s Weekly, she took on the role of Art Director for Creme magazine in 2006 where her redesign contributed to a massive rise in circulation. A year later she was also promoted to Deputy Art Director for NZ Woman’s Weekly. After working full time as a magazine designer in London, Jaimée has returned to New Zealand and now works with a number of publishing houses in a senior capacity.
