Introducing Trade – a combination of style and substance

A magazine that celebrates the New Zealand hairdressing industry from the ground up. One that the industry can take ownership of, see themselves in, find inspiration in, and learn from. One that reflects the true nature of the industry and those who work within it.

Completely independent, Trade is created by a team with a passion for, and experience in, both the hairdressing and publishing industries. Between its covers you’ll find independent, inspiring and exciting features that cover everything from style, trends, reviews and product, through to business-inspired features, profiles and events.

Online you’ll find video, blogs, extra features, behind the scenes photos and more. A dynamic space that provides even more opportunities for industry professionals to connect, learn and stay up to date with technology, events and industry news.

And just like a hairdresser’s life doesn’t stop at the salon doors, neither does Trade.

After all, hairdressing is more than a job. It’s a lifestyle.

Winter 2011 issue out now. Contact us with editorial ideas, feedback or to advertise.

ellie_lowresEditor in Chief – Ellie van Baaren

A trained journalist, Ellie has been involved in the magazine industry for more than 10 years, and is driven by a passion for writing, publishing and media. She has worked her way up from sub-editor with Fairfax Magazines to group editor with New Zealand News in London and finally started her own business, evbmedia, in 2007.

Under the banner of evbmedia Ltd, Ellie is editor of Host magazine, editor and publisher for Fresh magazine and works with a variety of businesses on their communications.

Jaimee_lowresCreative director – Jaimée Clapham

An award-winning designer, Jaimée has been in the magazine industry for more than six years. Beginning as a designer on New Zealand Woman’s Weekly, she took on the role of Art Director for Creme magazine in 2006 where her redesign contributed to a massive rise in circulation. A year later she was also promoted to Deputy Art Director for NZ Woman’s Weekly. After working full time as a magazine designer in London, Jaimée has returned to New Zealand and now works with a number of publishing houses in a senior capacity.

Gene_lowresIndustry editor – Gene Cooksley

A true “hairdresser’s hairdresser”, Gene got straight into the industry when he left school. He opened his first salon in 1989 at the tender age of 23, and grew it into a successful business. He has continued to run successful salons for 20 years, and now he’s releasing his inner Tabitha to help other salons succeed. He is involved with the NZARH and HITO in Auckland and is passionate about developing New Zealand’s hairdressing industry.